It's just not British! Women's Open golf gets a rebrand

The Women's British Open has been rebranded as the AIG Women's Open after the governing body The R&A announced an extended sponsorship of the event.

AIG will now sponsor the championship until 2025, which will be welcome support for women's golf following a summer decimated by the coronavirus crisis.

This year's edition is going ahead as planned at Royal Troon in August, although it will be behind closed doors.

Martin Slumbers, chief executive of The R&A said, “The R&A and AIG share a long-term vision for the AIG Women’s Open. We are fortunate to have such a committed partner in supporting women’s golf.

“Together with AIG, we are determined to accelerate the progress we have made in women’s golf. The AIG Women’s Open is the perfect showcase for these highly skilled athletes to demonstrate how good they are and inspire more girls and women to take up golf."