In another big step for the profile of women’s rugby in England, the BBC has announced a deal to broadcast Premiership Women’s Rugby matches in the 2025-26 and 2025-27 seasons. One live match per week, plus one of the semi-finals and the final itself. will be streamed live on the BBC Sport website and on BBC iPlayer.
The BBC has been boosting it’s commitment to the women’s game in...
In a landmark deal for women’s football, Arsenal have signed 20-year-old Canadian international forward Olivia Smith from WSL rivals, Liverpool for £1m. The deal comes exactly a year after the striker signed for the Merseysiders for just £200,000.
This is the first £1m signing in the women’s game, beating the £900,000 paid by Chelsea for defender Naomi Girma at the beginning of 2025...
England’s women cricketers ended their IT Vitality T20 series against India the 3-2 losers, but the hosts served up a nail-biting finale to the last clash at Edgbaston.
With six runs required from the final over, Tammy Beaumont was dismissed in the first ball of the over. Two balls later, with five from four needed, Amy Jones was dismissed thanks to a brilliant diving catch from...
The Women’s Sport Trust has just released its The Consumer View report which examines how women’s sport sponsorships are resonating with fans and driving brand impact. And the news is that in key areas, sponsoring women’s sport delivers superior results compared to men’s sport.
9.96 million consumers are more likely to buy from a brand that sponsors women’s sport (vs. 8.38m for...
London Pulse captured their first Netball Super League title with a 53-45 victory over reigning champions Loughborough Lightning in the July 6th 2025 Grand Final at the O2 Arena, in front of a record-breaking crowd.
Despite an early lead from Lightning, Pulse quickly settled and never looked back. Their relentless defensive pressure, spearheaded by Halimat Adio and Funmi Fadoju,...
A new report from the Women’s Sport Trust (WST) highlights some fascinating trends in viewership of women’s sport.
The publication - Beyond the Headlines: How Women’s Sport Is Being Seen In 2025 - came out at the end of June 2025 and shows that in some respect it’s currently something of a ‘game of two halves’.
Traditional UK linear broadcast reach fell 13% in the...
Pioneering female clothing brand, Maiden Cricket, is on the lookout for brand ambassadors to step up to the wicket and help drive the future of women’s cricket.
The Maiden Ambassador Programme supports female players aged 8+ who are passionate about promoting inclusiveness and growing girls’ cricket in schools, universities, clubs and counties across the UK and further afield....
For decades, strength training has been overlooked in women’s sports training programmes, often seen as secondary to endurance or skill-based drills. However, the tide is turning. Across all levels of sport, from elite athletes to grassroots competitors, women are incorporating strength training into their routines and reaping the benefits. This shift is not just enhancing performance but...
